Coolhows presented an opportunity to explore how to navigate an online household store within an emerging market context. With a target market that is price sensitive, our research purported pegging price to value. This saw the birth of an e-commerce business model that takes out the cost of shop, electricity and other related expenses and instead gave quality at a reduced price compared to the competition.
- CLIENT Coolhows
- YEAR 2019
- WE DID Naming Brand Identity Conceptualization Social Media Marketing
- DIGITAL MARKETINGDigital marketing that had at its apex targeted content creation and community building were the core tools deployed. This saw positive sales and referrals jumps that brought revenues and reduced operation cost as the model propositioned.
- NAMINGWe renamed Babies and Barnes, the initial store, to Coolhows to realign the brand’s focus on functionality and the coolto help home be cool at the same time funcitional in all ways.
- IDENTITYAn identity that spoke to warmth, openness and also the technological dimension of the brand was used
- CATEGORY Brand Identity , Copywriting , Digital Marketing
- TAGS social media marketing
